September 27, 2004
FOR IMMEDIATE RELEASE
Seattle, WA

IRC Tire Announces Introduction of Mibro
New IRC Mibro to be Displayed At German Eurobike and US Interbike Shows

IRC Tire announced the availability the newest addition to their full line of bicycle tires.

The all new Mibro is a culmination of IRC’s 78 year long history of bicycle tire production. Developed primarily for the XC rider and racer, the Mibro will also find favor with those who desire a wider profile and more air volume, but still require a fast rolling tire. Three, basic elements were considered design imperatives when development of the Mibro commenced:

Lightweight Construction_ A supple and extremely light 127 threads-per-inch bias forms the basis for the casing build-up. Combined with IRC's super light rubber compound, the standard tire weighs in at only 470 grams in the 1.95" width.

High Rolling Efficiency_ Ramped knobs provide an easy means for the tire to crawl out of its traction divots, but the tread pattern becomes even more efficient through the thoughtful design of the knob array. The modified chevron allows the tire to stay up on the knob tracks while riding hardpack, reducing rolling resistance and the up-down-up-down sensation.

Predictable and Consistant Traction_ IRC's Hybrid Tread Compound enables the outer and inner tracks to each receive a separate rubber compound. The resulting outer knobs are stiffer to resist distortion when cornering while the tacky, softer center track provides excellent grip. Split knobs on both tracks provide twice as many working edges.

Sizes_ IRC’s Mibro will be available in the following sizes:

MIBRO
Size Weight TPI Bead
26 x 1.95" 450g 127 folding

MIBRO TUBLESS
Size Weight TPI Bead
26 x 1.95" 635g 127 folding
26 x 2.1" 710g 127 folding
26 x 2.25" 770g 127 folding

Pricing_ Anticipated retail pricing will be $45.00 to 50.00.

Samples for testing, evaluation and review are available now.

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About IRC Tire. Founded in 1926, IRC Tire has continuously produced tires for all bicycle applications. With factories located in Japan, Korea and Indonesia, IRC supplies tires and tubes to OEM bicycle assemblers and aftermarket distributors throughout North America, Europe and Asia. IRC Tire is a division of the Japan-based INOAC Corporation, LTD.

For more information, contact Skip Reys IRC North America
2900 3rd Avenue North, Seattle WA 98109
t: 866.878.8473
c: 206.383.7547
e: skip_reys@irctire.com

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